FaTeng Electric – Leading the Transformation and Upgrade of the Brand
To manufacture high-end equipment, build intelligent factories, establish a national brand, and become an industry benchmark.
Lead the trend in the low-carbon, energy-saving, and digitalized compact switchgear industry.
Become a benchmark Schneider-authorized partner for medium and low-voltage systems.
To become a global service provider of digital, modular, and compact cabinet solutions.
Progressive – Pioneering – Innovative – United
FaTeng Electric actively supports the national strategy of carbon peaking and carbon neutrality. We focus on high-end new energy markets and fine management, integrating internal and external resources to enhance brand strength, marketing capabilities, and operational efficiency. By strengthening forward-looking R&D and professional market services, improving channel development, and boosting terminal market share and promotion, we aim to clarify our brand positioning and achieve sustainable, stable, and rapid growth.
Enter the list of China’s Top 500 Electrical Industry Enterprises.
Achieve an average annual growth rate of over 30%, and become a benchmark enterprise in the high-voltage compact switchgear industry with annual revenue exceeding RMB 300 million within five years.
Lead the development of group standards for intelligent high-voltage compact switchgear.
Establish the EPCO business model (Engineering Consulting + Equipment Service + Construction + Smart O&M), focusing on market and customer demands to develop one-stop solutions in the electrical industry.
The success of FaTeng Electric is rooted not only in corporate culture, technological innovation, and product quality, but also in the company’s strong emphasis on brand building. Our leadership regards brand strategy as a core competitiveness and lifeline. By strengthening brand awareness and public image, FaTeng consistently promotes its professional, pragmatic, innovative, and responsible identity.
Brand promotion initiatives include:
Active media exposure through news and online platforms.
Participation in industry standardization and hosting standard-setting conferences.
Advertising in industry journals.
We aim to raise awareness across multiple levels and dimensions, building a trusted and reputable enterprise image.
Channel Development
Focus on direct sales as the primary channel, with agency distribution as a strong supplement. Strengthen the sales team, refine channel management, and establish a comprehensive sales platform and policy system.
High-End Market Development
Intensify efforts in high-end markets. In five years, strive for design institute project sales to account for 45% of total revenue.
Sales Team Building
Promote systematic management. In five years, aim for over 30 excellent frontline agents, with each region generating over RMB 10 million annually, truly realizing refined management.
Incentive and Evaluation Mechanism
A robust incentive and performance evaluation system fuels continuous motivation. Based on performance-based pay, internal accounting, and project-based compensation, we emphasize teamwork, leadership, and system-wide synergy. This ensures a harmonious and mutually reinforcing relationship between sales, management, rewards, and evaluation.
Building a Strong Corporate Culture
Corporate culture is our soft power. By shaping a positive public image and aligning internal values with external branding, we merge employee aspirations with corporate growth, fostering a unified, collaborative, and execution-driven organization to support strategic execution.
Fostering a Dedicated Workforce and Common Prosperity
Introduce employee benefit programs such as housing and vehicle subsidies. Implement equity incentives for core employees, aligning shared prosperity with sustainable enterprise growth — ensuring staff have clear goals and a secure future.
Strengthen market control through high-end market development and refined management.
Lay the foundation for brand prominence through channel integration and disciplined sales systems.
Enhance brand image through promotional campaigns and strategic product branding.
Increase R&D investment to build a product line aligned with target markets.
Achieve unified thinking, actions, and objectives to establish a more responsive service and execution framework.
Regional Strategy
Designate Shanghai and Jiangsu as core markets. Focus on Zhejiang, Anhui, Guangdong, Qinghai, Liaoning, Hebei, Hubei, Xinjiang, Shandong as priority provinces.
The remaining 15 provinces will be treated as non-priority markets.
Designate Anhui as a model market and gradually implement a semi-budgeted operational model in non-priority areas.
Establish six regional divisions through phased implementation of tiered regional management.
Emphasize deep cultivation of regional markets with targeted analysis, competitive strategy, and actionable tactics.
